How to Make Your Trade Show Display Interactive

The future of trade show displays is in interactivity. In terms of severe competitions at exhibitions every potential client is a win, and you just can’t let attendees pass by your booth and go to competitors. You have to be more creative and think of ways how to make your presentation more engrossing and engaging. Interactive technologies at your booth and other means that are able to involve visitors into interacting with your display are able to fulfill this task. Doing so not only you attract more visitors but also you can collect valuable data from them that you can use for your further promotional and marketing activities. So what can you do to make your trade show display interactive?

interactive display

  1. Use modern interactive technology

Nothing attracts and fascinates people more than new experience. At such a traditional venue as a trade show people are used to the same displays with the same methods to bring in more visitors. But what if you give them something new it can become a breath of fresh air for those, who are bored to browse through dull displays. Introduce some interesting technology to people and you will get a crown to whom you can promote your business. A list of such interactive technology includes: touch screen devices, iPad kiosks, branded mobile apps, live social media feeds and video, drones…. and you can always come up with something new that represents your field of business. For example, for fitness companies you can offer visitors to weight themselves using electronic scale that would also calculate % of water, fat and muscle tissue in a body, and, based on this data a computer would suggest diet and work out program. Whatever you choose, it must be associated with your brand.

  1. People like photographs – use their passion for your benefits

Having a photobooth at your pitch or even a small photo studio can really break the ice between your audience and you. Taking pictures is so much fun, and you want your visitors to remember that they had great time at your display. Photo booth strips must have you logo incorporated, or if you decide to have a small photo zone it should have elements of your branding. Visitors can get printed photos, or, what is even better, they can download them through your site or sharing services. Such means can especially be effective for companies from multimedia industries, beauty and hair salons, fashion industry, especially if you can demonstrate pictures ‘before’ and then ‘after’.

  1. Involve social media

You can evolve the idea with photographs into something bigger, using social networks. For example, you can take pics of your attendees on the background of your logo, post them on a Facebook and tag these people, so that all of their friends will see your logo. Or you can organize a hashtag contest. Suggest your visitors to post a selfie with your branded image, or a funny and witty picture with a hashtag associated with your company, offer a prize, and attendees will work for you, promoting your company in social media, inviting more people to come and take part in this contest.

Interactive booth

  1. Presentations

Presentations at trade shows will never go out of fashion. But if everybody does it, how can you standout? The answer varies from one industry to another, but the main aspect is to keep your visitors interested. You can implement it in a form or comics or magician performers who would interact with the crowd, for example, by involving random people into their performance. Or if you have right friends in the right places or a good budget, you can even invite a celebrity at your booth. If this option is not available for you, you can organize some master classes, tastings, and trainings – everything that allows introducing your product to people and let them try and test it out. After such presentations you can give offer discount cards or coupons for those who attended your presentation.

  1. Swag and giveaways

It is hard to surprise anyone at a trade show with giveaways but it doesn’t mean your company should refuse from them, because giveaways is something that make people bring your logo home. You just must keep two simple principles when thinking of what giveaways to hand out: 1) they must be useful; 2) people must be interested in keeping them. Examples of felicitous giveaways can be photo frames, phone chargers or cases, reusable water containers, thermoses. How else can you convince people to keep your giveaway? For instance you can organize a drawing of a price and a condition to getting it is coming and demonstrating a giveaway a person had received earlier. This makes people be interested in keeping giveaways, plus if this giveaway is something like a t-shirt you can obligate people wearing them at a show so that they become walking promotional media. Also you can use your sway in guerrilla marketing to enhance the effect. Convince or tip service personnel of an expo center, bar tenders, taxi drivers, etc. to wear your branded t-shirts or caps.

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Using Interactive Technology at Trade Shows

Creating interactive trade show display area which is unique and attention grabbing is becoming difficult as years go by due to the advancing technology. Almost all companies are using unusual and highly advanced techniques to draw customers and visitors into their trade show kiosks. For trade shows, every company invests a big amount of money towards getting the latest trends every year. In recent past this interactive trade show displays have gained popularity due to a few advantages it has as discussed below.

boothkiosk

Interactive display like the computer screen or the touchscreen of a phone, tablet or an ipad display stands an ipad kiosks catches the viewers’ attention and pulls them closer for more demonstration or an opportunity to test the device and have an experience with it. Because interactive technology at trade shows has so many enticing and interesting activities, they make the visitors to retain the message for long duration of time. The experience they get while interacting with the gadgets which are displayed in the trade show kiosks lasts longer in their minds making them become future customers.

The reasoning behind it all is that a potential customer can get interested with a certain product after explanation about how it can make his or her life easier. The demos in the shows can also appeal to the sense of the visitors allowing them to touch a material, have a smell of your product aroma and hear or have a way to compare it with a competitor product. With each layer, trade shows display areas can clarify and give you the benefits or perhaps the advantages of your product or service.

The advancement in the technology of the electronics that are being made to day makes it easier to combine trade show displays with the traditional banner stands with highly interactive media. Clients who are in attendance and prospective future customers can be able to take quizzes, go through quizzes and observe how products work suing the ipad kiosks located within the trade show display area. Use of computer screens which are programmed to respond to touch is the common technology that is being used. When its touchscreen monitors senses individuals it immediately responds by playing a demo video clip.

Finally, it is important to mention that most interactive trade show displays uses personalized stories to attract customer stories their stands. A personalized story is braked up into parts with each part playing a specific role in the area of your display. Self-paced stories enhanced with sensory notes around the displays attract the attendee experience tying them closely to your products or services.

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The Evolution of Kiosk Technology

Kiosks are specialized computer terminals which provide access to information and applications for education, communication, entertainment, and commerce. Kiosks are usually placed in high foot traffic regions so as to improve customer service. Early versions of kiosks resembled telephone booths and could be found in settings such as hotel lobbies, shops, libraries, and airports. Kiosks allowed users to perform a wide variety of functions such as look into the shop’s catalog to find out if an item is still available, look into the products information, check out of the library, perform an online transaction, look up flight information, and access a public utility.

kiosks

Over the years kiosks have transformed from oversized telephone booth-like technology. Early kiosks were huge terminals since the developers had to make do with what they have. However, technology has been fast evolving and now computer components are becoming smaller and more powerful. Early kiosks could be customized according to the owner’s special needs. Special components such as card readers, printers, bill acceptors, and coin hoppers could be integrated into the kiosk to add more functionality. The first kiosk was developed at the University of Illinois in 1977. It was a computer system accessible through a touch screen plasma display. This kiosk was called The Plato Hotline and allowed students to find bus schedules, movies, courses, maps, and extracurricular activity within the university. More than 30,000 students, teachers, and visitors at the university stood in line to try out the kiosk during the first six weeks of its introduction.

Florsheim Shoe Co. led the first successful commercial network of interactive kiosks in 1985. Their network had over 600 kiosks which provided images and videos of the products that were not available at the store and wished to purchase them. The size, style and color could be selected and purchased on the kiosk itself. Modern day technological advancements have seen kiosks become smaller and more interactive. Currently kiosks are easing up transactions in stores as they can be easily integrated into the Point of Sale (POS) software and help improve customer service. Kiosks, technology, kiosks stands, iPad kiosks now try and make more convenient for customers to access the complete catalog and pay via Near Field Communication (NFC). Many kiosk manufacturers have turned to the iPad, since it a marvelous piece of hardware offering the interactivity a kiosk needs. The iPad and a variety of other tablets are now mounted on walls, configured with an interactive applications so as to provide users with services they require. Users can now pay securely and anywhere in the world with the help of cryptocurrency such as bitcoins.

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